As a dynamic social media strategist with a foundation in marketing and a flair for storytelling, my unique blend of analytical thinking and creative expression enables me to craft content that not only engages but also drives results.
"I Am" Bethany Hamilton Jamba Juice Hawai'i Campaign
Jamba Juice Hawai’i’s “I Am” campaign, developed in collaboration with micro-influencer Bethany Hamilton, delivered a powerful message aimed at empowering young girls to transcend societal limitations. This initiative achieved remarkable success, generating over 115K unique impressions across platforms and resulting in a 12% increase in revenue across the stores statewide. Subsequently, the campaign expanded to include partnerships with Boys & Girls Club Hawai’i, along with seasonal promotional initiatives.
"ISLAND LIFE" KITV4 ISLAND TELEVISION SERIES
Island Life was a community-driven program that offered a vibrant, documentary-style look into the people, businesses, and traditions that shape Hawaiʻi. With a rich blend of culture, history, music, food, and local storytelling, the series brought a fresh and entertaining perspective to island living. Backed by passionate financial supporters, the initiative made a powerful impact—garnering a $700K profit in its first year, a 35% boost in website traffic, and an organically growing social media audience of over 50,000. More than a show, Island Life became a movement to preserve and celebrate the spirit of Hawaiʻi, one story at a time.
KITV4 Island News & "Ho'okupu" Non-Profit Campaign
ABC-Affiliated KITV4 Island News has had a strong presence in the media landscape since its founding in 1954. In 2020, the organization underwent a major rebranding effort, investing $1.2 billion into an expansion of the original network. This initiative included a on-air graphic redesign, market research and renovations to studio sets, creating a modern viewing experience. The creation of detailed brand guidelines aimed to enhance consistency across platforms, reinforced the organization’s commitment to high-quality news coverage and keeping the audience engaged.
Launched by KITV4 Island News in 2020 at the height of the COVID-19 pandemic, Hoʻokupu began as a storytelling campaign to spotlight individuals and organizations uplifting Hawaiʻi’s most vulnerable communities. What started as a simple on-air feature quickly evolved into a powerful philanthropic movement—mobilizing over $300,000 in organic donations and drawing in sponsors committed to meaningful impact. Through cross-channel sharing on TV, social media, and YouTube, Hoʻokupu became a beacon of hope and action, connecting viewers to causes that mattered. Its overwhelming success led to its transformation into a permanent community segment—one that continues to honor the spirit of giving across the islands.
